by Ralph Kison | Oct 23, 2020 | Business Development and Sales, Coaching and Personal Success
The first sale you make is yourself. What does your brand promise? What do you deliver? Do you instill confidence on others? Are you appealing? Ask yourself – “Would I buy me?” Too many people try to hitch their personal brand to the company they work for, an...
by kisonllg | May 4, 2016 | Business Development and Sales
Gimmick marketing and promotion is still alive and well. “If you order within the next hour, we’ll give you two for the price of one and include free shipping! Call now, operators standing by.” We find this approach to marketing amusing at best and of course we would...
by kisonllg | Oct 15, 2014 | Business Development and Sales, Coaching and Personal Success
Have you ever chosen to buy a product or service from a company because their website was impressive, current and inviting? Or maybe you took action because your peers introduced you to the company and because the content or information was valuable and relevant. In...
by kisonllg | Sep 23, 2014 | Business Development and Sales, Coaching and Personal Success, Leadership, Personal Branding
Back in February, I wrote an article on “how not to lead” and it received a lot of attention so I decided to write Part two. Which mask are you wearing? We all wear masks. We have every day masks, special events, public, private – you get the picture. Which one do you...
by kisonllg | Jun 16, 2014 | Business Development and Sales, Coaching and Personal Success, Personal Branding
In my last blog, I began the discussion of the power of referrals. In this issue, I will go deeper into the issue and help you evaluate and leverage your network and improve your own referral strategy. The following data reveals the power of referrals in opening doors...
by kisonllg | Jun 10, 2014 | Business Development and Sales, Personal Branding
Whether you are aware of it or not, you have a reputation. Your reputation has a direct impact on your network and how you are viewed by others – positive, neutral or negative. A poor reputation can weaken or at worst ruin your business and damage your network and...
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