Negotiate on Your Value

Have you ever been in a meeting with a prospective client where they tell you they love what you’re proposing, and want to work with you, and then state your price is too high? And then they add that if you can just do something about the fee/price/cost, then I’m sure...

Do you have a gimmick?

Gimmick marketing and promotion is still alive and well. “If you order within the next hour, we’ll give you two for the price of one and include free shipping! Call now, operators standing by.” We find this approach to marketing amusing at best and of course we would...