Young Engineers Leadership Weekend in Vancouver

I recently had the privilege of spending the better part of two days facilitating the Young Engineers of ASHRAE (YEA) leadership weekend. We started the session by exploring the challenging question of – What is your Why? I start by showing them the Simon Sinek video...

What Informs a Buying Decision?

If you are in any type of sales role – direct selling, retail, B2B, etc., this blog will help you become better at understanding what informs your customers or clients to make a buying decision in your favor. It should also enlighten those that don’t understand why...

Beyond The Clichés

Wikipedia defines a cliché as “an expression, idea, or element of an artistic work which has been overused to the point of losing its original meaning or effect, especially when at some earlier time it was considered meaningful or novel.” To some degree, we are all...