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Know the “Why” Behind Client Needs and Avoid Costly Surprises

by Jeret Unger | Jun 10, 2026 | Business Development and Sales

  The most seasoned sales experts often miss this critical step in the sales process: conducting a deep and thorough discovery before jumping ahead to seal the deal. It uncovers exponential revenue opportunities that lie beneath the surface, key selling factors...

Sales and Business Development: The Career Skill Technical Professionals Keep Avoiding

by Ralph Kison | May 13, 2026 | Business Development and Sales

Too many technical professionals want the benefits of sales and business development without wanting anything to do with the tasks and activities involved in the process. They want better clients. Better projects. More influence. More visibility. More opportunity....

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Recent Posts

  • When Your Client Stalls, and You Don’t Know Why
  • Sharing an Impactful Solution Versus a Typical Proposal
  • Know the “Why” Behind Client Needs and Avoid Costly Surprises
  • Find Your Ideal Client Matches Faster Through Effective Qualifying
  • How to Engage Prospects in More Meaningful Ways

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Recent Comments

  • Ralph Kison on When Your Client Stalls, and You Don’t Know Why
  • Ralph Kison on Don’t let “work arounds” become the norm. Workarounds can create more problems than they solve.
  • Jason Gonzalez on Don’t let “work arounds” become the norm. Workarounds can create more problems than they solve.
  • Selina Lomholdt on Leaders Must Model Tough Empathy
  • Selina Lomholdt on Leaders Must Model Tough Empathy
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