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Story Selling: Engaging Your Clients’ Imagination

by Jeret Unger | Aug 31, 2026 | Business Development and Sales

It was my third week of waking up feverish, heavy headed, out of breath, exhausted. Originally the doctors thought I had pneumonia, but after further observation it was determined that my immune system was overreacting to tree pollen. I was put on powerful steroids...

Know the “Why” Behind Client Needs and Avoid Costly Surprises

by Jeret Unger | Jun 10, 2026 | Business Development and Sales

  The most seasoned sales experts often miss this critical step in the sales process: conducting a deep and thorough discovery before jumping ahead to seal the deal. It uncovers exponential revenue opportunities that lie beneath the surface, key selling factors...

Sales and Business Development: The Career Skill Technical Professionals Keep Avoiding

by Ralph Kison | May 13, 2026 | Business Development and Sales

Too many technical professionals want the benefits of sales and business development without wanting anything to do with the tasks and activities involved in the process. They want better clients. Better projects. More influence. More visibility. More opportunity....

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Recent Posts

  • September Is the Second New Year. Getting Back to Growth Through Learning!
  • What Is Your Leadership Plumb Line?
  • Story Selling: Engaging Your Clients’ Imagination
  • Apply the FIRE Leadership Model to Assess Your Plans (Part 2)
  • Leadership Framework: Build What Can Withstand the FIRE (Part One)

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