by Jeret Unger | Aug 31, 2026 | Business Development and Sales
It was my third week of waking up feverish, heavy headed, out of breath, exhausted. Originally the doctors thought I had pneumonia, but after further observation it was determined that my immune system was overreacting to tree pollen. I was put on powerful steroids...
by Jeret Unger | Jul 31, 2026 | Business Development and Sales
I have a strong dislike for prospecting. I’ve never enjoyed it, but there was a time in my career when my job depended on me cold calling. For a young man raised in a pacifist community, I felt like an invasive intruder making uninvited calls to people who could be...
by Jeret Unger | Jun 30, 2026 | Business Development and Sales
I was in my client’s boardroom, walking him through a three-part proposal with leadership coaching, personnel assessments, and business development training. He’s a straight shooter and believes in the commitment of a handshake. When he says he’s going to do...
by Jeret Unger | Jun 24, 2026 | Uncategorized
As a gluten-intolerant food lover, I was excited to work on the brand of a company that made my favorite wheat-free Black Forest Cake. It was epic, you couldn’t tell any difference from the typical flour-made indulgence. As I wrapped up my solution presentation of...
by Jeret Unger | Jun 18, 2026 | Business Development and Sales
“Everyone’s favourite radio station is WIIFM”. I don’t know where that saying originated, but it’s true in most human interactions. The acronym stands for: “What’s in it for me?” If we’ve done our job well as business development professionals in uncovering our...
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