by Jeret Unger | Jun 18, 2026 | Business Development and Sales
“Everyone’s favourite radio station is WIIFM”. I don’t know where that saying originated, but it’s true in most human interactions. The acronym stands for: “What’s in it for me?” If we’ve done our job well as business development professionals in uncovering our...
by Jeret Unger | May 27, 2026 | Business Development and Sales
I’m pleased to share this week’s newsletter contribution from Jeret Unger, Associate at Kison Inc. & Growth Through Learning. Jeret’s experience in strategic business development and connective branding brings a grounded perspective to what it means to sell with...
by Jeret Unger | May 20, 2026 | Business Development and Sales
I’m pleased to share this week’s newsletter contribution from Jeret Unger, Associate at Kison Inc. & Growth Through Learning. Jeret’s experience in strategic business development and connective branding brings a grounded perspective to what it means to sell with...
by Ralph Kison | May 15, 2025 | Business Development and Sales
Let’s set the record straight: “Closing the sale” in hard sell fashion (you win & the buyer loses) is an outdated concept. Unfortunately, it’s still practiced by some—as I experienced when considering buying a new vehicle recently. And those so-called “20 Secrets...
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