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True Sales Success Is Effective Matchmaking: It Starts with Genuine Care for the Person Before You

by Jeret Unger | Jul 31, 2026 | Business Development and Sales

I have a strong dislike for prospecting. I’ve never enjoyed it, but there was a time in my career when my job depended on me cold calling. For a young man raised in a pacifist community, I felt like an invasive intruder making uninvited calls to people who could be...

Know the “Why” Behind Client Needs and Avoid Costly Surprises

by Jeret Unger | Jun 10, 2026 | Business Development and Sales

  The most seasoned sales experts often miss this critical step in the sales process: conducting a deep and thorough discovery before jumping ahead to seal the deal. It uncovers exponential revenue opportunities that lie beneath the surface, key selling factors...

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Recent Posts

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  • Ralph Kison on When Your Client Stalls, and You Don’t Know Why
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