by Ralph Kison | Sep 24, 2026 | Business Development and Sales, Personal Branding
For many professionals, the words sales and business development create an almost immediate sense of discomfort. What I’ve heard from “professionals” such as engineers, architects, accountants, and other technical professionals, and even from those running companies,...
by Jeret Unger | Jul 31, 2026 | Business Development and Sales
I have a strong dislike for prospecting. I’ve never enjoyed it, but there was a time in my career when my job depended on me cold calling. For a young man raised in a pacifist community, I felt like an invasive intruder making uninvited calls to people who could be...
by Jeret Unger | Jun 30, 2026 | Business Development and Sales
I was in my client’s boardroom, walking him through a three-part proposal with leadership coaching, personnel assessments, and business development training. He’s a straight shooter and believes in the commitment of a handshake. When he says he’s going to do...
by Jeret Unger | Jun 24, 2026 | Uncategorized
As a gluten-intolerant food lover, I was excited to work on the brand of a company that made my favorite wheat-free Black Forest Cake. It was epic, you couldn’t tell any difference from the typical flour-made indulgence. As I wrapped up my solution presentation of...
by Jeret Unger | Jun 18, 2026 | Business Development and Sales
“Everyone’s favourite radio station is WIIFM”. I don’t know where that saying originated, but it’s true in most human interactions. The acronym stands for: “What’s in it for me?” If we’ve done our job well as business development professionals in uncovering our...
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