by Jeret Unger | Jun 18, 2026 | Business Development and Sales
“Everyone’s favourite radio station is WIIFM”. I don’t know where that saying originated, but it’s true in most human interactions. The acronym stands for: “What’s in it for me?” If we’ve done our job well as business development professionals in uncovering our...
by Ralph Kison | Mar 11, 2026 | Business Development and Sales
You’ve probably had this experience: Great meeting. Engaged client. Clear interest. Then… nothing. The gap between a good conversation and a clear commitment is where many opportunities quietly die. The Sales Diamond™ helps you close that gap by focusing on clarity,...
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