by Jeret Unger | Jun 18, 2026 | Business Development and Sales
“Everyone’s favourite radio station is WIIFM”. I don’t know where that saying originated, but it’s true in most human interactions. The acronym stands for: “What’s in it for me?” If we’ve done our job well as business development professionals in uncovering our...
by Ralph Kison | Jan 21, 2026 | Business Development and Sales
Here’s a better way to approach business development this year. When many technical professionals hear “business development,” they picture: Cold calls Aggressive pitching Awkward networking events Rejection No wonder so many avoid it. In our workshops, we use...
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