by Jeret Unger | Jun 18, 2026 | Business Development and Sales
“Everyone’s favourite radio station is WIIFM”. I don’t know where that saying originated, but it’s true in most human interactions. The acronym stands for: “What’s in it for me?” If we’ve done our job well as business development professionals in uncovering our...
by Ralph Kison | May 13, 2026 | Business Development and Sales
Too many technical professionals want the benefits of sales and business development without wanting anything to do with the tasks and activities involved in the process. They want better clients. Better projects. More influence. More visibility. More opportunity....
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