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Sharing an Impactful Solution Versus a Typical Proposal

by Jeret Unger | Jun 18, 2026 | Business Development and Sales

“Everyone’s favourite radio station is WIIFM”. I don’t know where that saying originated, but it’s true in most human interactions. The acronym stands for: “What’s in it for me?” If we’ve done our job well as business development professionals in uncovering our...

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