by Jeret Unger | Jun 18, 2026 | Business Development and Sales
“Everyone’s favourite radio station is WIIFM”. I don’t know where that saying originated, but it’s true in most human interactions. The acronym stands for: “What’s in it for me?” If we’ve done our job well as business development professionals in uncovering our...
by Jeret Unger | Jun 10, 2026 | Business Development and Sales
The most seasoned sales experts often miss this critical step in the sales process: conducting a deep and thorough discovery before jumping ahead to seal the deal. It uncovers exponential revenue opportunities that lie beneath the surface, key selling factors...
by Jeret Unger | May 20, 2026 | Business Development and Sales
I’m pleased to share this week’s newsletter contribution from Jeret Unger, Associate at Kison Inc. & Growth Through Learning. Jeret’s experience in strategic business development and connective branding brings a grounded perspective to what it means to sell with...
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