Professional Selling Skills

Why Should Someone Buy From You?
How Do You Differentiate Yourself From Your Competitor?

Too many salespeople are busy trying to "sell" their customers products and services. Sales professionals "lead" customers to a buying decision. They provide - solutions, value, peace of mind, and results.

Customers are motivated to buy when they have a problem that you can solve. They will take action when the value of your solution (not the lowest price) is evident and you make it "easy" to commit.

Kison's approach to selling is value based, relationship-oriented and customer-centric. By helping the customer make an informed decision, both the seller and buyer win. This is very different from the traditional product-focused approach to selling, based solely on features and benefits. In order to achieve success, we must first understand the process of decision making, including the factors of emotion and logic in leading to confident decisions.

The Kison Selling System utilizes 4 pillars or building blocks to help you achieve sustainable success:

  1. Plan - Define specific and measurable goals and objectives that drive all sales activities.
  2. Process - The Kison Sales Diamond™ - Kison's trademarked system provides a logical and powerful path for Earning the Right to be considered and securing commitment.
  3. Skills - By developing the finer skills of communication, trust building skills, we are able to achieve sustained improvements in sales performance. Being able to execute skills well is the difference between average and outstanding performance.
  4. Value - Create customized solutions for clients to build long-term relationships. Uncover and maximize the value propositions provided to a client and utilize them to become an advisor or strategic partner to create customized solutions.

Professional Selling Skills Module 1 is the foundation for sales, service, client development, and retention activities. The four parts of this module build upon each other, providing a progressive model which enables management and employees to apply Kison's Sales Diamond™ to their specific market and business environment.

Learn to apply proven sales strategies that will allow you to:

  • Be more confident and understand the selling process.
  • Plan and Strategy – Maximizing personal effectiveness
  • Learn how to apply the Sales Diamond™, a proven sales model that leads to action and results.
  • Understand how to reach decision makers.
  • Earn the right to do business.
  • Be able to develop rapport and trust.
  • Be competent in applying your sales skills.
  • Be confident in securing commitment.
  • Increase your capacity to build new business and maintain customers.