Never Apologize For Being Successful

Success is the result of targeting the right clients and market sectors; constantly improving your products and/or services; hard work and the dedication to exceed client expectations and that’s just for starters. There are many other factors of course; however, these are foundational.

When you do these things well and are successful, why would you apologize or be embarrassed? People feel more secure and more willing to follow individuals, and companies, that successfully deliver value and results to their clients. Would you knowingly invest in a company that is on the decline or already failing? Of course not. We all seek opportunities that are trending upward and we’re more willing to take a chance on something that is proven or a “sure thing” such as Apple, G.E. or Tesla.

Most people are risk averse and opportunity driven. So when all your hard work, sacrifices and strategizing brings you to the point of success, enjoy it, share it and above all – leverage it!

My training, coaching and consulting services enable my clients to achieve more – increased revenue and profit; increased employee competence; increased skill and engagement levels and the ability to build stronger brands which increase market share. For many, the results are double digit growth and millions of dollars in revenue. I love sharing this and talking about it. What about you? Do you share your success stories?

Here’s what I’ve discovered about success:

  • Do I apologize for positive results? No!
  • Do I try to be all things to all people? No!
  • Do I build stronger and deeper relationships with my clients? Yes!
  • Do I raise my fees and become more selective as to whom I work with? Yes! – (Because my value to clients has increased dramatically.)

Review this checklist to identify ways you too can become more successful. Ask yourself these questions:

  1. What am I currently doing that is highly effective and delivering value to my clients? Find out and keep doing it! (If you don’t know, ask your clients – they’ll tell you)
  2. Can I succinctly tell prospective clients how I can help them achieve greater quantitative and qualitative outcomes? Can I prove it?
  3. Am I asking clients for written or video testimonials where clients share how me and my firm have had a positive impact? (If not, why not? Are you afraid they may tell you something you don’t want to hear? You’re better off hearing it directly from them than via the grapevine so you can address it or repair the damage)
  4. Am I leveraging your success? What can I continue to do better and more effectively to achieve even more success?
  5. What should I stop doing?  (Create a “stop doing” list in addition to your “to do” list.)
  6. What clients should I stop doing business with because our values, culture and goals just don’t align? (Have the courage to cut dead weight to advance yourself and your business.)

I’ve discovered it’s not that difficult to become successful, however, it is more challenging to remain successful.

Here are a few of my favourite quotes about success:

  • Success or failure in business is caused more by mental attitude even than by mental capacities.  Walter D. Scott
  • Success is not so much what we have as it is what we are. Jim Rohn
  • I’d rather attempt to do something great and fail than attempt to do nothing and succeed. Robert Schuller

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