Intentionally Create Your Brand Perception

It doesn’t really matter who you think you are, what really matters is how others perceive you. Their perception of you is their reality. 3 keys to creating a positive brand perception: Presence – Is yours positive or negative? Do people notice when you enter …

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Build An Honest Personal Brand

In the same manner as leading manufactures of phones, automobiles and clothing strive to create a unique and memorable brand; we too must establish our personal brands in the markets and sectors we operate in. These sectors are both professional and personal. The bottom line …

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