Stop Chasing Too Many Priorities

Feeling overloaded and overwhelmed is the norm these days. Most corporate leaders and managers feel they have too many conflicting priorities and demands and must somehow satisfy everyone, and do everything to succeed. Research has revealed that the more executives have to do, the less …

Elevator Pitch

There are six building blocks that create your value proposition and define your positioning statement. Answer each question thoughtfully to define your unique offering: Target customers. Whom do you serve? What makes for an ideal customer regarding industry, location, size, type, and so on? This …