Branding – Insights from young engineers and university students

Last week in Calgary with members of the Young Engineers of ASHRAE (YEA) and this week with marketing students at Capilano University in North Vancouver, I had the opportunity to present some ideas on personal branding. Both audiences were bright, open to new perspectives and …

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Personal Branding: “You as the Product” ©

As a former recruiter and someone who has been involved in coaching and training people for over 25 years, I have consistently stressed the importance of creating a personal brand. When coaching candidates for interviews, conducting business development workshops, or in personal coaching sessions, I …

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